Erwin van der Koogh


Principal Consultant at Elabor8

Erwin is Principal Consultant and Head of Academy at Elabor8 in Melbourne. It is unclear whether Erwin is a technologist who is interested in organisational change or a change agent with a deep love for technology. He is a regular speaker at (inter)national conferences on the intersection of Technology, Business & Complexity.

YOW! West 2015 Perth

MVP: You keep using that word, but I don’t think it means what you think it does


Of all the misunderstood and abused terms in the Lean/Agile dictionary, MVP is right on top of the list.

MVPs are a great way to structure your learning around your products, but what it has come to mean is “the crappiest thing we can get away with”. In this session we will learn:

  • Why it is a bad idea to release a MVP based on the least amount of effort.
  • Why we need real MVPs
  • Some examples of MVPs
  • What needs to change to run real MVPs